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Gentle Baby Care for Diverse Families
The first baby brand centering the unique skin & hair needs of Black & Brown babies to deliver products better for all.
PROUD to be Mom-Approved
Find out why Moms are giving PROUDLY their stamp of approval.
Best Sellers
Defining Detangler & Refresher
for Coils, Curls & Waves
Defining Detangler & Refresher
for Coils, Curls & Waves
Regular price $12.99 USD
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For hands, face, & bums
Gentle Touch Baby Wipes
For hands, face, & bums
Regular price From $12.00 USD
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For Dry, Sensitive Skin
Balm + Butter Duo
For Dry, Sensitive Skin
Regular price $22.98 USD
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Multi-Use Magic
All Over Balm
Multi-Use Magic
Regular price $9.99 USD
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Lock-In Lasting Moisture
Nourishing Hair & Body Oil
Lock-In Lasting Moisture
Regular price $12.99 USD
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Low-Foaming, Gentle Clean
Gentle Baby Wash
Low-Foaming, Gentle Clean
Regular price $9.99 USD
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Our Awards Speak For Themselves
- \ \ ALL OVER BALM](/content/products/all-over-balm/index.html)
- \ \ GENTLE TOUCH BABY WIPES](/content/products/gentle-touch-baby-wipes/index.html)
- \ \ SKIN CARE & HAIR CARE](/content/collections/bath-body-shop-all/index.html)
- \ \ MOISTURE LAYERING GIFT SET](/content/products/moisture-layering-bundle/index.html)
PROUDLY™ MADE
Our expert team formulates for the needs of the darkest skin tones, which are more prone to eczema and intense dryness.
KIDS OF COLOR ARE
2x
more likely to suffer from skin conditions, such as eczema*
*Penn Medicine 2017
PROUDLY™ MADE
Our expert team formulates for the needs of the darkest skin tones, which are more prone to eczema and intense dryness.
EXTRA-SPECIAL ATTENTION FOR OUR EXTRA-SPECIAL SKIN
Learn about what makes our skin special and how we develop products to nourish dry, sensitive skin.
NO SKETCHY STUFF!™
Say 'see ya!' to thousands of nasties that shouldn't be in a baby product. We are committed to thoughtful formulation and ingredient transparency.
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