[Skip to content](/content/products/softening-shampoo#MainContent/index.html) Choosing a selection results in a full page refresh. Opens in a new window. Your cart is empty [Continue shopping](/content/collections/all/index.html) Have an account? [Log in](/content/account/login/index.html) to check out faster. Loading... Send as a gift? Enter gift message... Subtotal $0.00 USD Taxes, discounts and shipping calculated at checkout. Check out FREE SHIPPING ON ORDERS $50+ [Skip to product information](/content/products/softening-shampoo#ProductInfo-template--22081893171443__main/index.html) - Open media 1 in modal - Open media 2 in modal - Open media 3 in modal - Open media 4 in modal - Open media 5 in modal - Open media 6 in modal - Open media 7 in modal NaN / of-Infinity - - - - - - - # Softening Shampoo [Softening Shampoo](/content/products/softening-shampoo/index.html) Regular price $12.99 USD Sale Sold out 43 reviews Finally—a shampoo that doesn’t double as a wash! Deeply cleanse developing curls, coils, and waves with our tear-free, low-lathering formula that won’t strip hair of its natural moisture. Size 9ozVariant sold out or unavailable Sold out NOTIFY ME WHEN AVAILABLE Couldn't load pickup availability Refresh ## Overview **PROUDLY™ MADE FOR TEXTURED HAIR** Designed with gentle-for-baby ingredients to nurture developing coils, curls, and waves. Thoughtfully formulated with moisture-rich goodness to gently cleanse, nourish scalp, soften and define all hair patterns, and improve manageability. **Why You'll Love It** Removes dirt, impurities, and residue from the scalp and hair while imparting deep moisture and reviving natural curl pattern. Tear-free, low-lather formula quickly rinses out, resulting in soft feel and enhanced manageability for all curly hair types while promoting a healthy scalp. ## Ingredients **Ingredients We're Proud of** • Shea, Rice Bran, & Grapeseed Oil provide moisture • Rosemary Extract & Glycerin nourish the scalp • Marshmallow Root provides slip & detangles **Natural, Gentle Scent** • Sweet Vanilla **No Sketchy Stuff!™** ✘ mineral oil, parabens, PEGs, silicones, sulfates, synthetic fragrance See Full Ingredients List ## How to use Apply into hand, work into damp hair and scalp, and rinse. For extra build-up removal or on heavy product days, apply on dry scalp, massage, then rinse. Follow with [PROUDLY Medium](/content/products/moisturizing-medium-conditioner/index.html) or [Heavy Conditioner](/content/products/nourishing-heavy-conditioner/index.html). [View full details](/content/products/softening-shampoo/index.html) ## WHAT PROUDLY PARENTS ARE SAYING ABOUT OUR FULL HAIR CARE LINE\*: 89% agree hair feels healthy after use 86% agree hair feels more nourished after use 86% agree curls are more defined after use \*Based on consumer user testing with 28 kids with textured hair ## How To Use Apply into hand, work into damp hair and scalp, and rinse. For extra build-up removal or on heavy product days, apply on dry scalp, massage, then rinse. Follow with PROUDLY Medium or Heavy Conditioner. > "Made my child's hair soft and I loved the fragrance!" > > PROUDLY Mama BEFORE AFTER ## KEY INGREDIENTS Gentle, nutrient-rich ingredients that moisturize, soften, and increase manageability for textured hair. Grapeseed Oil imparts long-lasting moisture to all curly hair types & textures. Rosemary Extract nourishes the scalp to help promote developing hair growth. Marshmallow Root provides instant slip, aids detangling, and promotes elongation.